Electronic retailing is continually growing and evolving. New innovations such as 4G LTE network, supersized curved screens, laptops thinner and lighter than ever or connected devices stimulate consumer demand. Most people are unaware of the potential negative impact of the rapidly increasing use of electronic devices, for example, increasing scarcity of natural resources, world air cargo traffic growth, and difficulty of recycling. With the worldwide sales reaching 1.86 billion devices in 2014 only for mobile phone market, the ecological footprint of an electronic device may be small, but the cumulative effect is to be quite significant on a global scale. To reduce these impacts, consumers play a central role in sustainable production by purchasing eco-friendly products.